Typing Search Engine Optimisation into a Search Engine will return you well over 100 million results, so we know it's a popular topic. Some people become obsessed by it trying various unscrupulous methods in an attempt to gain ground over their competition, though any initial gains are soon negated when the Search Engines algorithms detect, reject and then exclude those pages from their index.
But that's not to say things can't be done to improve your websites position within those precious indexes.
When a Search Engine sends its 'robot' to crawl your site to learn what you're all about, it looks for certain data to help it make the right decisions. That data comes in various forms of Meta Data and web code specific 'tags', that label the information available in your site and form a hierarchy of importance.
As it discovers these key pieces of data, it makes comparisons with the remainder of text on your page, and then the site in general, to conclude your pages topic. There are also many other considerations to make when building a page and fortunately, we are well aware of those too.
Our Search Engine Optimisation technique is based on an 'honesty policy', whereby we ensure all the important data the Search Engines are looking for is readily available. We direct them to the areas, keywords and key phrases that are most relevant, whilst providing a clean and intuitive interface for the human visitor. Focusing on the real user's experience, will bring about more page views and a higher conversion rate from website visitor to new client.
As part of our Search Engine Optimisation process, we also carry out a series of Website Directory Submissions, whereby we inform over 100 of the major Search Engines about your website. We even request inclusion in the DMOZ directory for you.
Our Search Engine Optimisation service is available for existing websites as well as the new websites we build. If you would like to know more about what is involved in Search Engine Optimisation and the costs, why not get in touch.